Jouer la sécurité est le choix le plus risqué !

J'aimerais l'avoir écrit pour promouvoir ce que propose Nextcreativity... :-)

(...) In the new era of business (and life), playing it safe is the riskiest choice of all. The world isn’t
looking for another “me-too” player. Success is driven by our ability to stand out and be truly
remarkable—an ability to tap into creativity, break the mold, introduce disruptive change,
and dislodge the status quo. (...)

The good news is that most businesses and individuals don’t lack raw creative talent—what they lack
is a system for unleashing it. Organizations with systems for nearly every aspect of their business,
from answering the phone to setting the security alarm, have no such structure in place for developing
and supporting creativity. And so, the most important thing a company can do is left to chance. (...)

Creative minds need a creative culture in which to flourish. There are two lethal traps that contribute
to the stifling culture that inhibits creativity in many organizations. First, lack of awareness has
a gravitational pull that drags people into a semi-sleepwalking state, brains turned off and senses
on hold. Second, bureaucratic rules and processes are powerful things. People are quick to follow
along, equating “obedience” with “excellence”. It takes guts and creativity to question the system
and claim ownership of your role. But those skills are exactly what we need to stand out and create
sustainable advantages in today’s ultra-competitive business environment. And that means we
need to create a new culture within our organizations. One that rewards team members for questioning
outdated policies. (...)

Extract du manifesto "Disciplined Dreaming", de Josh Linker

 

Comments

[Rédigé par : Pierre Clause]

De plus, le sentiment de sécurité est assez régulièrement une illusion ... lorsque le tsunami arrive, où le navire est-il le plus en sécurité ? au port ou au large ?

Si vous avez un doute ...
Au large :
http://www.youtube.com/watch?v=3q9gC8mQNhk
Au port :
http://www.youtube.com/watch?v=TDXtIsepg28

Être une minorité de un au large est dans ce cas préférable, et nécessite de s'y préparer ! Évidemment ce cas extrême n'est pas généralisable. Cependant se préparer c'est avant tout questionner et se questionner en pensant l'impensable par la même occasion. Une pratique de la créativité impliquée peut y contribuer de manière décisive.